If you have been hearing rumblings about a Suave product causes hair loss... it’s not just a nasty rumor.

A class action lawsuit has been filed on behalf of consumers – many from the San Diego area – who purchased “Suave Professionals Keratin Infusion 30 Day Smoothing Kit,” alleging it causes significant hair loss.

Plaintiffs allege they purchased the product because they believed that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Unbeknownst to Suave consumers, the Keratin treatment contained an ingredient or combination of ingredients (Tetrasodium EDTA and DMDM Hydantoin) that causes significant hair loss upon proper application.

The class action lawsuit is accusing Unilever, parent company of Suave, of false, deceptive, and misleading advertising and of issuing a tardy and incomplete “recall” of its hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.

Unilever is one of the world’s leading suppliers of consumer goods year in and year out.

While the product was pulled off the shelves when this story erupted in September 2012, many consumers have unopened containers of the product still sitting on their shelves at home. People must be warned that this product could significantly damage hair!

If you have suffered hair loss from a Suave Professionals Keratin Infusion 30 Say Smoothing Kit – or any type of beauty product – please contact a San Diego Product Liability Attorney who can help file a claim on your behalf. You may be entitled to compensation for damages and suffering.

Product liability is serious business and it’s in your best interest to retain only best best Personal Injury Attorney in San Diego – like Steven Elia.

Steven Elia
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